Here are 3 Tips to Choosing The Right Logo for your business
After you’ve chosen to start a business one of the most important things is coming up with a good name. That will carry the vision of the business forward. The next step is to come up with a logo.
A logo is a group of letters and or symbols used in a consistent and unique way to identify a company, product, or service. One of the important ways to identify your business is a logo. The logo is the most prominent and stable element of marketing your business and should be designed carefully to fully reflect the branding of your business or service that you are selling.
For this post, let’s assume you are an entrepreneur starting a new small business, with no design capabilities and are contracting out the logo design to a designer. Even though the designer may be doing all of the work, understanding the key aspects of logo design will help you choose the logo that will help you develop a durable brand identity via your logo for your business.
- Use of logo
When embarking on designing a logo for your business it is important to consider how you plan to use it. A logo created for a website or full-color stationery printing will be designed completely different from one designed for imprinting on coffee mugs or t-shirts. Most companies desire to use their logo for more than one application. So to know how you want to use your website will help you in your selection. So in summary, while choosing a logo design consider how you want to use it now and in the future. This will also help you look beyond the present and help you plan for any other uses you might have.
- Visual Style
A logo represents your business. How it looks tells potential customers what kind of business you have. So do ensure your logo adequately represents your business. For example, if your business deals in Accounting, you’d probably want your logo to showcase your companies stability, how modern it is, or even high tech it is. Creating a fashionable or trendy design could elicit a “fleeting feeling” and take away the credibility of your business before you’ve even had a chance to prove it. The opposite could be true if you are a cupcake shop. A trendy, light-hearted design to show off your creativity could more likely be the way to go versus a corporate, conservative logo, as the emotional state someone is in when buying a cupcake is quite different than when is looking for a company to manage your money. So in summary when choosing a visual style you should consider your company’s philosophies, target market which is your customer/client profile.
Your logo is a very important tool for branding your business. It should have a uniqueness all on its own. When choosing a logo design, do your homework and see what your competition and other companies out there have so you pick can pick one that will stand out from a crowd within your industry.
These are a few tips to help you develop your logo with a professional logo developer. At 22 Design Studio, we strive to create the most truthful, compelling, and beautiful image of your business through graphic design. We achieve this through diligent research and fearless iteration. From exploring many possibilities before arriving at a comprehensive and versatile design. Check out some of our work
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